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Home/ Questions/Q 1100383
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Editorial Team
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Editorial Team
Asked: May 17, 20262026-05-17T00:52:21+00:00 2026-05-17T00:52:21+00:00

I am displaying iAd’s in the headerView of a UITableView. When the user scrolls

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I am displaying iAd’s in the headerView of a UITableView. When the user scrolls the iAd disappears because the headerView is no longer visible. I am not sure if this will prevent my app from being accepted.

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  1. Editorial Team
    Editorial Team
    2026-05-17T00:52:22+00:00Added an answer on May 17, 2026 at 12:52 am

    As I explained in an answer to your previous question (and another question that was closed as a duplicate): iAd appears in simulator but not on device

    Apple will reject your application if
    an iAd is within a table cell. iAds
    are required to be in a static
    position on the page, and not in any
    kind of scroll view (this includes
    table views). This is because iAds pay
    by impression as well as by click, so
    having an iAd in a table view cell
    will cause it to be reloaded whenever
    it scrolls off and on screen again,
    which could be many times. This would
    seem like “click-fraud” or similar
    behaviour
    . Apple will not allow this.

    I have emphasised the important part of the text.

    • iAds pay by impression in addition to click.
    • Table cells are unloaded/reloaded when scrolled off/on screen.
    • Reloading will cause a new request.
    • A new request will generate a new impression (if successful).
    • A new impression will generate revenue.

    In addition to this, iAds in table cells are more likely to be accidentally clicked, because they can move with the table – their position is not fixed.

    This section of the Apple iAd Network Contract describes fraudulent behaviour:

    Disallowed artificial enhancements
    include, but are not limited to, (a)
    encouraging user Clickthroughs on
    banners with offers of cash, prizes or
    anything else of value in exchange for
    services (collectively,
    “Inducements”), or (b) application
    design that encourages or is
    reasonably likely to lead to
    accidental or unintended Clickthroughs
    by the user (“Unintended
    Clickthroughs”).

    I have emphasised clause (b) that would apply in this situation.

    I am 99.999% certain Apple will reject an application that places iAds in table view cells.

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