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I have built an application that we will be selling to customers through the Google Play store.
We also have individuals in house that will support outside customers, and also use it in house. They need to have the application running on their own device. If I distribute it to them via an .apk file, can they receive updates via Google Play? Or do they have to purchase it through Google Play to receive updates?
Secondary question: Is there a better solution to distributing to internal users?
I received the following in an email from a member of the Google Play Team:
“The side-loaded apps used by your internal users will not receive updates from Google Play. You will need to provide them with the new APK in order for them to access the new features/functionality. This is working as intended to ensure that only users who have purchased a paid app will receive notifications and updates.”
So: Paid for apps cannot be updated via Google Play if they are “side-loaded” (installed outside of Google Play).