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I’m considering add location permissions to my app (Android) in order to pass that location to the ad platforms (currently Admob and Mobfox). But I don’t want to make it if it doesn’t worth it because ask for location in my app have not sense from the point of view of the user.
Does someone have tested how the location affect on the CRT, eCPM …?
Thanks
Based on my experience, most users don’t know what permissions are, what they mean, and just click their way to the download as fast as they can. You could ask the permission to empty their bank account and date their wives and they wouldn’t read it.
Of course there are exceptions but so few.