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Home/ Questions/Q 8168359
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Editorial Team
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Editorial Team
Asked: June 6, 20262026-06-06T20:29:56+00:00 2026-06-06T20:29:56+00:00

I’m running into a confusing part of IOS App distribution. So I need a

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I’m running into a confusing part of IOS App distribution.
So I need a simple breakdown of what my restrictions are, concerning distributing my App to just my workers, co-workers, or anything considered “in-house”. (which is another way of stating I don’t want the app on the app store)

My situation is I develop for several companies, and all their employees (and some clients) will need my App to view reports. And I don’t want to publish the App, just distribute it to people as they need it, which is random.

In my Apple Developer account I see 2 options for In-House Distribution:

  1. Custom B2B Apps
  2. Ad Hoc Distribution

I have a few hundred devices to install my App.
I’m not sure which is best for my scenario. Ad Hoc appears to have a 100 device limitation, but maybe that’s for beta-testing, and not production release.
And I’m still trying to grasp what the B2B App program does.

Then I see some companies that allow for Beta-Testing, without the need for iTunes to get involved.

-TestFlightApp.com
-AppCentral.com
-HockeyApp

Seems cool these businesses allow me to alert people of any app updates, or invite people to download an app. (seems appealing, since users need simplicity for downloading apps)

Is there a downside to using one of those services? Does Apple have an issue with this 3rd-party thingy?

I’m very open to suggestions and insight. I’m new at this game.

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  1. Editorial Team
    Editorial Team
    2026-06-06T20:29:57+00:00Added an answer on June 6, 2026 at 8:29 pm

    You want an enterprise license. It allows you to distribute to a white-list of in house devices.
    Compare licenses here

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