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Home/ Questions/Q 4239582
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Editorial Team
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Editorial Team
Asked: May 21, 20262026-05-21T03:03:14+00:00 2026-05-21T03:03:14+00:00

The usual case. I have a simple app that will allow people to upload

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The usual case. I have a simple app that will allow people to upload photos and follow other people. As a result, every user will have something like a “wall” or an “activity feed” where he or she sees the latest photos uploaded from his/her friends (people he or she follows).

Most of the functionalities are easy to implement. However, when it comes to this history activity feed, things can easily turn into a mess because of pure performance reasons.

I have come to the following dilemma here:
i can easily design the activity feed as a normalized part of the database, which will save me writing cycles, but will enormously increase the complexity when selecting those results for each user (for each photo uploaded within a certain time period, select a certain number, whose uploaders I am following / for each person I follow, select his photos )

An optimization option could be the introduction of a series of threshold constraints which, for instance would allow me to order the people I follow on the basis of the date of their last upload, even exclude some, to save cycles, and for each user, select only the 5 (for example) last uploaded photos.

The second approach is to introduce a completely denormalized schema for the activity feed, in which every row represents a notification for one of my followers. This means that every time I upload a photo, the DB will put n rows in this “drop bucket”, n meaning the number of people I follow, i.e. lots of writing cycles. If I have such a table, though, I could easily apply some optimization techniques such as clever indexing, as well as pruning entries older than a certain period of time (queue).

Yet, a third approach that comes to mind, is even a less denormalized schema where the server side application will take some part of the complexity off the DB. I saw that some social apps such as friendfeed, heavily rely on the storage of serialized objects such as JSON objects in the DB.

I am definitely still mastering the skill of scalable DB design, so I am sure that there are many things I’ve missed, or still to learn. I would highly appreciate it if someone could give me at least a light in the right direction.

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  1. Editorial Team
    Editorial Team
    2026-05-21T03:03:15+00:00Added an answer on May 21, 2026 at 3:03 am

    I would probably start with using a normalized schema so that you can write quickly and compactly. Then use non transactional (no locking) reads to pull the information back out making sure to use a cursor so that you can process the results as they’re coming back as opposed to waiting for the entire result set. Since it doesn’t sound like the information has any particular critical implications you don’t really need to worry about a lock of the concerns that would normally push you away from transactional reads.

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