Question

We have many (hundreds) of clients that require basic, content-oriented websites. We are currently using simple WordPress deployments for these clients, but would like to make things more simple.

Is there a tool that exists that will let us white-label, or “re-use”, a basic WordPress website and simply injecting some text and images into it to create a whole new website?

The process would look something like:

1. Have new client that needs website
2. Gather some client info (phone number, images, biography, etc.)
3. Inject this info into a previously created WordPress "template" site
    (we would use the same template for all clients)
4. Pick a WordPress theme
5. And done. We now have a rebranded WordPress site for this client with minimal work        
     done.

Step 3 is where we need help? Is there something that already exists that can do this? If not, what is a good method to do this “injection”? We were thinking just creating a small app that would go through the template WordPress site and do a find-and-replace.

Answer 1

Perhaps it would be good to simply write a plugin which would allow you to gather exactly what info you need in a settings panel there, then inject the information into whatever theme you’re using from there.

So it would be a relatively simple step as you create new sites to install the plugin, use it to add information, etc. (Perhaps if most of it is client information, it stores the information with admin user information).