what does someone do, who just write an application for more device and does not want to go on the market Google Play Store or Apple App Store?
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what does someone do, who just write an application for more device and does not want to go on the market Google Play Store or Apple App Store?
Depends on what you want to achieve. In general, you are mostly limited by the amount of people using these alternative stores and that it’s in some cases significantly harder to actually get them installed.
For Apple:
For Android, there are a number of alternative markets, e.g.: http://www.howtogeek.com/106175/the-top-5-alternatives-to-the-android-market/