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Home/ Questions/Q 6119179
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Editorial Team
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Editorial Team
Asked: May 23, 20262026-05-23T15:31:19+00:00 2026-05-23T15:31:19+00:00

Better add images through HTML and determine alt tags, or add through CSS with

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Better add images through HTML and determine alt tags, or add through CSS with the text-indent: -9999px (or similar) property? Or is there no difference?

Does search engines take text-indent: -9999px property as a normal way of doing things? Cause with this property we actually create a text, but not showing it for the user.

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  1. Editorial Team
    Editorial Team
    2026-05-23T15:31:20+00:00Added an answer on May 23, 2026 at 3:31 pm

    I’d say it depends on what you’re trying to make it mean. Is it an image with text fallback, or is it text with an image enhancement?

    If I have an image which is just a fancier version of the text (perhaps with special effects or flourishes), I use the text with background-image and negative text-indent. If I have an image where the text does not convey the full meaning, I use <img alt>.

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