Does addKeyword() whitelist or blacklist the keywords added? The documentation doesn’t state which.
Does addKeyword() whitelist or blacklist the keywords added? The documentation doesn’t state which.
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Does addKeyword() whitelist or blacklist the keywords added? The documentation doesn’t state which.
Short answer – whitelist.
Longer answer – AdMob front-fill ads currently aren’t using this signal. We pass these keywords onto AdSense backfill ads if you have those enabled, but they may not use that signal either. So using addKeyword has little effect if any right now, and therefore isn’t generally used.