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Home/ Questions/Q 448957
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Editorial Team
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Editorial Team
Asked: May 12, 20262026-05-12T21:43:18+00:00 2026-05-12T21:43:18+00:00

Does anyone know how 37 Signals built the pop ups for image previews that

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Does anyone know how 37 Signals built the pop ups for image previews that are now in basecamp? I really like how quickly they load and the fact that the whole page doesn’t get “light-boxed” and there is a minimal border It’s very snappy. You can see this effect on the marketing page for campfire:

http://campfirenow.com/?source=37signals+home

Just click one of the images below plans and pricing.

Is this custom javascript? Are they using a certain javascript library? Anyone know?

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  1. Editorial Team
    Editorial Team
    2026-05-12T21:43:18+00:00Added an answer on May 12, 2026 at 9:43 pm

    Have a look at:

    http://campfirenow.com/sprockets.js

    and search for setupZoom()

    The method being used for the clicks is zoomClick()

    It looks like they’re using FancyZoom to do the work and this is being combined with the Prototype Javascript Framework.

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