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Facebook allows me to create a creative which targets an open graph actions, such as:
“User listened to a song on Spotify”.
Why should my creative target an object which isn’t mine?
Can someone bring up a useful example?
Let’s say you may want to target a band.
You don’t have to own the app in order to promote the band.
For example: “John has listened to ‘The black Keys’ on Spotify”.
That way you can target and promote the band even if you don’t own the app or the object.