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Home/ Questions/Q 8651877
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Editorial Team
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Editorial Team
Asked: June 12, 20262026-06-12T14:10:32+00:00 2026-06-12T14:10:32+00:00

Frequency Capping: It is a term in advertising that means restricting (capping) the number

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Frequency Capping: It is a term in advertising that means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising network.

What does the last line means here? I am not able to understand. And whats “Same Advertising Network”

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  1. Editorial Team
    Editorial Team
    2026-06-12T14:10:33+00:00Added an answer on June 12, 2026 at 2:10 pm

    It means the same advertising provider. The people who actually do the bids on the advertising space.

    Examples would be Atlas, Doubleclick, Rocket Fuel, Quantcast, etc, etc.

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