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Home/ Questions/Q 8702941
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Editorial Team
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Editorial Team
Asked: June 13, 20262026-06-13T02:46:22+00:00 2026-06-13T02:46:22+00:00

good afternoon I am currently using google analytics to track the newsletters. For this

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good afternoon

I am currently using google analytics to track the newsletters. For this I use campaigns.
The problem is that when you have finished visiting the linked page, the following pages continues indicating that this correspond to the same campaign.
How I can tell Google Analytics that the campaign tracking is finished?

I tried with the following code, but I ignored.

_gaq.push(
   ['_setCampaignTrack', false]
   ,['_setCampaignCookieTimeout', 0]
);

_gaq.push(['_trackPageview']);
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  1. Editorial Team
    Editorial Team
    2026-06-13T02:46:23+00:00Added an answer on June 13, 2026 at 2:46 am

    This is intended behaviour for Google Analytics

    Source precedence—A direct traffic visit that follows a paid referred visit will never override an existing paid campaign. Whatever
    is the latest paid campaign visit is listed as the referral for the
    visit.

    https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingCampaigns?hl=en

    direct traffic has a vey low precedence. Google Analytics assumes that if the visitor is coming back by a direct source it’s probably because of the last visit that you actually paid for, so it keeps the last useful traffic source.

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