Google has yielded a few results to this question, but they all seem to be answers for apps that have very few installs or have not been around long.
I have an app that has been on the market for about 2.5 years and has about 1.3 million installs. In the past year, the active install rate has consistently dropped from what was >50% to now being 27%. I guess I just want to know how this compares to others of similar size.
My apologies if this isn’t the correct place for this. I know there’s an Android section, but it doesn’t really seem to be for devs.
My App (Beer or no Beer – Drinking Game) is also around the 30% range, is on the Market for half a year (no advertisment) and has over 7000 downloads right now. I think it really depends on the kind of app. Because mine is a drinking game many people will deinstall it after the weekend.
https://play.google.com/store/apps/details?id=com.celticwolf.alex&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5jZWx0aWN3b2xmLmFsZXgiXQ..