Hey guys – I know this is not a strictly programming question but I’m building an application where users sign up to traffic alerts.
I have the whole thing dusted but I haven’t got an ‘unregister button’
I know its good UI to have one, but I was hoping if someone knew the legalities of the topic?
The user can sign in and uncheck what alerts to receive, but not scrub their details –
On the email sent I have an unsubscribe button.
Seeing as this is going to the public, can I turn round to my boss and say “by law we need one” else he might just turn around and try and charge the client, and I don’t agree with that for something so rudimentary
Check out CAN-SPAM. One of the requirements for mass email marketing is a one-click unsubscribe button.
See http://en.wikipedia.org/wiki/E-mail_marketing
Specifically: