Question

How does Varnish caching affect third-party cookies set by Omniture and first-party cookies set by Google Analytics?

So far I’ve seen opposing opinions, some people say that because the tracking stats are created by JavaScript (which is true), that stripping these Cookies from the request won’t affect GA or Omniture.

However here they are saying that these softwares set various cookies to track recurring visitors, and so stripping these cookies from the request would essentially count every user as a new visitor.

I don’t want my users to count every time as a new visitor. I am not sure either that these JavaScript embeds have the ability to calculate if the page is being served to a first time or recurring visitor. Any links to offical GA or Omniture documentation is deeply appreciated.

Answer 1

Google Analytics sets cookies through javascript on your domain. See How Google Analytics uses cookies :

Google Analytics uses only first-party
cookies. This means that all cookies
set by Google Analytics for your
domain send data only to the servers
for your domain.

For varnish usage, this means that you can cache page responses because personal cookies are not set through Set-Cookie headers but generated by javascript equal for everybody. The cookies will however be sent with requests to your domain, and the current default-vcl says:

sub vcl_recv {

  ..

  if (req.http.Authorization || req.http.Cookie) {
    /* Not cacheable by default */
    return (pass);
  }
}

It says it won’t do a cache lookup if cookies are sent. So in your vcl_recv you should either ‘unset req.http.Cookie’ or do a lookup regardless of req.http.Cookie .