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How many total <meta> tags are available in X/HTML and which should be used and which not? Are there any pros to using meta tags other than the meta description?
note: Google doesn’t give any importance to meta keywords.
In terms of SEO, the description meta tag is what most search engines will usually show in search results, so that’s quite important.
Google have said that they don’t use the keywords tag at all. And the other searches engines value it very little, if at all.
The robots tag can be useful if you want to stop SEs indexing certain pages, but using robots.txt is the better option. Certainly, don’t bother with “positive” instructions like
INDEX, FOLLOWbecause that’s what SEs do by default anyway.The language and content type tags are best replaced with HTTP headers if you have that option. Same goes for caching, revisit-after etc but I’m not sure any browsers take note of that anyway.
Don’t bother with the meta tags that relate to “creation” (i.e. author, copyright, generator and so on) unless you have a specific use for them.