I am attempting to install (and un-install and re-install numerously) SQL Server 2008 Express. I selected install as a default instance but the setup insists that my installation be a named instance localhost\sqlexpress.
Has anyone else had this issue?
You cannot rename it after it is installed. Additionally, if you are using WPI you must install with default options. Are you using WPI or did you get your installer from the Download Center?
From MSDN: