Question

I am building an ajax based website . For Ajax based websites looks like DFP is a good solution for earning money . Also in DFP you can enable Adsense to show the ads ( you can refer below links) .

http://support.google.com/dfp_sb/bin/answer.py?hl=en&answer=1670087

http://support.google.com/dfp_sb/bin/answer.py?hl=en&answer=112640

1) DFP :- You can use it in your ajax code

2) Adsense :- You can’t show it using Ajax directly ( as per terms and conditions )

But can we show Adsense in DFP which I am loading using ajax ? Any one using this approach or does it violate terms and conditions of Ad sense ?

Thank You All

Answer 1

You can do it. I asked this question in person at Google’s “AdSense in Your City” event in the fall of 2012, and the reps said it was acceptable, and in fact advocated doing this.

Using DFP as a carrier for AdSense only is completely acceptable. You don’t have to use DFP to manage other ads with only AdSense as a fall-back. You get the benefits and the drawbacks of DFP. You’ve mentioned one of the benefits. Another major one is built-in targeting… for example you could show larger, more obnoxious ads to users from countries with a lower eCPM to offset their lower ROI. One of the drawbacks is that the DFP stuff loads slower than AdSense, and its integration with AdSense reports and channels is quite poor. DFP AdSense units also seem to get new AdSense features later than “native” AdSense.