I am developing a site for a client and they currently own two domains.
howafarms.com and grassfedbeeffl.net
The current site has howafarms.com traffic forward straight to grassfedbeeffl.net. My question is.. which one should I use as the main url and which should I forward. Normal logic tells me howafarms.com should be the main url. But… from an SEO standpoint, I will already be winning the battle in google rankings if someone types howafarms.. so the added weight from the domain wont be very effective. On the other hand, if I use grassfedbeefl.net, I think the benefit from those words in that domain will help SEO quiet a bit more.
What is your opinion on this?
In my somewhat qualified opinion there is really no need to change a domain name for SEO reasons. Google really couldn’t care less what your domain name states because a domain name is no indication of content quality.
The only benefit that should concern you is the benefit to the user. If you think one domain will benefit users then go with that one, otherwise don’t change a website to manipulate metrics no one outside of Google truly understands.