I am developing an iPhone app for a private company. It contains business critical data and should only be able to use for this company.
Do I still need to go via the App store? Is there not a private way to do this?
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Your company can pay $299/yr to join the enterprise program which allows you to deploy app without going through the AppStore.
You can create Ad Hoc distributions for ≤ 100 users.
You can jailbreak all the target iPhones and do whatever you want.