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Editorial Team
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Asked: 2026-06-13T05:42:43+00:00

I am doing some research on SmartTV development right now and the topic seems

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I am doing some research on SmartTV development right now and the topic seems very very fragmented.

I mean:
If you want to develop a android app, you get eclipse and the android sdk.
If you want to develop for iphone, you get xcode.

But SmartTV?
There is a Samsung SDK, a LG SDK, Google TV, a SmartTV Alliance SDK…

So what should I choose?
Especially if i want to

  • write once, run everywhere
  • enjoy mature development environment and tools
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1 Answer

  1. Editorial Team

    If you want to write once… you should choose the “The App Engine” but it’s not free, it costs 48.000$/year with a max of 8 apps developed.
    The second option is the SmartTV Alliance SDK.
    The most mature SDK is the Samsung one, the LG one is good too but support from the manufacturer is not so good.

    HTML is surely the best promising technology but we should consider that the market is very fragmented now. The first manufacturer/platform that obtains an important role will own the entire (and growing) market.

    Actually the best options (in my opinion) are:
    – PlayJam: they have a big experience and they’re the most advanced platform today, they’re partnering Steam too
    – Google TV: it could become the Android of TVs… indeed, it’s an Android-powered OS and LG, Samsung, Sony and Vizio already have a GoogleTV-device, Philips will add itself soon to the list.

    So far the only two options are Adobe AIR and HTML, what do you have to develop?
    We’re developing some casual games and we use Adobe AIR
    http://www.youtube.com/watch?v=0e8cmy1Vmic
    http://www.noriste.com/lg-smarttvs-adobe-air-3-0-and-app-test/

    Some (maybe obvious) links:

    Samsung SDK – supports Java, HTML, Adobe AIR – samsungdforum.com

    LG SDK – supports HTML, Adobe AIR, Unity – developer.lgappstv.com

    Google TV SDK – supports Java, HTML, Adobe AIR, Unity – developers.google.com/tv/android

    SmartTV Alliance SDK (LG, Sharp, Philips) – supports HTML – smarttv-alliance.org

    NetTV SDK (Sharp, Philips) – supports HTML – yourappontv.com

    Roku SDK – supports C++, Unity – roku.com/developer

    PlayJam SDK – supports Adobe AIR, runs on LG and Samsung (they’ll support HTML) – playjam.com

    TV App Engine – supports HTML and converts apps into native ones – tvappagency.com

    Marmalade – supports C/C++ and integrates the PlayJam APIs – madewithmarmalade.com

    Yahoo Connected TV – supports HTML – connectedtv.yahoo.com/developer

    Opera TV – supports HTML – dev.opera.com/tv

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