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I am preparing a project proposal for a client who wants to publish video in his website. I need to define which video formats will be allowed, which video sizes, as well as the necessary tools for conversion and preparation.
I have no experience with embedding video in websites so which markup do I need to play video online?
You could embed them using a flash player, like Youtube for example.
A quick way to do this is using some already made player, like the excellent JW FLV Player, free for non-commercial projects and very cheap for commercial ones.
It supports FLV and MP4 video files, you can convert your videos in this formats in a lot of ways, for example using ffmpegx.