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Asked: 2026-05-31T11:48:45+00:00

I am trying to track logged in customer’s email address through google analytics custom

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I am trying to track logged in customer’s email address through google analytics custom variable. But, it’s not being tracked by google analytics.

For testing purpose, I created another custom variable to track page title and it is working fine.

Here is my code:-

Tracking Email (Not Working)

_gaq.push(['_setCustomVar',
        1, // Slot Number
        'Email', 
        'test@example.com', // Sample Email Address
        3 // Page Level Scope
    ]);

Tracking Page Title (Working)

_gaq.push(['_setCustomVar',
        2, // Slot Number
        'Page', 
        'Homepage', // Sample Page Title
        3 // Page Level Scope
    ]);

Doesn’t Google Analytics Track Emails?

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1 Answer

  1. Editorial Team

    No you can’t send any Personally identifiable information to Google Analytics.

    From the TOS:

    7 . PRIVACY . You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of
    Internet users, nor will You (or will You allow any third party to)
    associate any data gathered from Your website(s) (or such third
    parties’ website(s)) with any personally identifying information from
    any source as part of Your use (or such third parties’ use) of the
    Service. You will have and abide by an appropriate privacy policy and
    will comply with all applicable laws relating to the collection of
    information from visitors to Your websites. You must post a privacy
    policy and that policy must provide notice of your use of a cookie
    that collects anonymous traffic data.

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