Question

I am using AdMob for my Android app. It’s reasonable to assume that the more information AdMob gets, the better revenue it will generate. So I give the app coarse location permission(based on cellular network).

However I also found that users hate the location permission a lot, which may compromises the benefits, or even backfires. So it comes down to this: with location permission it has better fill rate and lower downloads, and without location it has lower fill rate and better downloads —- It seems like a trade-off to me.

I wondered, which way is better overall? Could you share your experience with me? Thanks.

Answer 1

You should never collect more information solely for targeting ads:

Out of respect for user privacy,
Google asks that you only specify
location and demographic data if that
information is already used by your
app. [Source]