I currently have an app approved for Sale that has a release day set to a month from now. I want to add an extra feature to it before the release date.
Can I push an upgrade in during the time when the app is approved but non-live?
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Yes. You can push the release date of the new approved version even further in the future, and send Apple yet another version with the new features for review, which will replace the version in standby as soon as it’s approved. That way the current version will never hit the App Store.