Question

I found this script that will track the page zoom. I’ve tested it with a consol.log() to confirm the results are accurate and that script is working. When I add that value in my google event tracking code I don’t see it coming into google analytics. Is there something wrong with how i’m tracking my event?

// Track page zoom level
var zoomLevel = DetectZoom.zoom();

$(document).ready(function() {
    _gaq.push(['_trackEvent', 'Site Info', 'Zoom Level', zoomLevel]);
});

Answer 1

The optional label parameter for _trackEvent is supposed to be a string, and can cause _trackEvent to fail silently if it’s an int. Try

_gaq.push(['_trackEvent', 'Site Info', 'Zoom Level', zoomLevel.toString()]);

Also, I’d suggest using the optional nonenteraction parameter so the _trackEvent call doesn’t affect your bounce rate:

_gaq.push(['_trackEvent', 'Site Info', 'Zoom Level', zoomLevel.toString(), undefined, true]);