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Home/ Questions/Q 4034434
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Editorial Team
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Editorial Team
Asked: May 20, 20262026-05-20T11:58:18+00:00 2026-05-20T11:58:18+00:00

I have a banner Advert view (could be an iAd or another type) and

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I have a banner Advert view (could be an iAd or another type) and It loads an advert.

Now after it has loaded, I might want to move it offscreen (for example when I load a complex UI, I dont want to confuse the user, so I hide the ad).

My question is, will the advert know its offscreen? I.e. Will it stop updating its CPM and adjust advertising revenues accordingly, or will I be violating some kind of terms of service by pretending I am showing an advert when really its hidden?

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  1. Editorial Team
    Editorial Team
    2026-05-20T11:58:18+00:00Added an answer on May 20, 2026 at 11:58 am

    The iAd ADBannerView will detect that it is not visible, so you can assume it will take appropriate action. There is no way to make a categorical statement about any generic advertising program.

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