I have a build script calling xcodebuild. that works, but I want to also run the project from bash as well. Effectively I want to negate the need to click “Build and Run” button from the GUI. I’m looking at xcrun but it’s not too obvious to me what to do
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It sounds like you want to run the product of the build, not the project itself. If you want to do that, you just need to use the bash invocation for the product. If you’re building a command-line program, then there will be an executable with the product’s name in the project’s built products directory after a succesful build. The project’s built products directory depends on your preferences for Xcode and the project, but can be determined from the
$BUILT_PRODUCTS_DIRenvironment variable within an Xcode build phase.