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Editorial Team
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Asked: 2026-05-16T17:20:35+00:00

I have a client who is requesting an HTML-formatted email to promote an event.

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I have a client who is requesting an HTML-formatted email to promote an event.
Her reasoning is fair enough: She wants a striking layout, attractive graphics, and she doesn’t want her recipients to have to click on anything in order to see all of the information.

I’ve never sent an HTML-formatted email because it is sort of demonized, and not without reason. Even Gmail treats HTML/included images as a sort of contraband. I’d usually link to a website, but in this case, there isn’t one.

Since it’s probable the client will insist, do you have any best-practice tips, or examples of good methods? Or, alternatively, a good alternative method?

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  1. Editorial Team

    1. Add a nice piece of PDF (not Word) as an attachment to a plain-text email

    2. Let customers choose what email version they want to receive – HTML or plain-text

    3. Create a damn website to link to

    P.S. I don’t personally perceive HTML emails as striking. They’re almost always shown without images which makes them even uglier than plain-text mails. The first impression is lost. Can this be an argument for your client?

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