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I have a website that has a Flash banner.
For devices that do not support Flash (like iPads) I want to display an image instead.
What is the best practice to deal with this situation?
Use swfobject: http://www.adobe.com/devnet/flashplayer/articles/swfobject.html
It allows you to detect flash and if not present (or with a lower version than the one you exported your flash file) it will show an alternate content.
That’s where you can place your “iPad” content. It can be images, or straightforward html, it’s content.
BTW, the server-side (back-office) won’t help you with identifying flash support, at least not at the first “visit”, but you could use a cookie scheme and even with that you wouldn’t have it at the first visit, so you need javascript at the front-end.