I have an app on the app store which is a paid-for app. Is there a way of giving my app away to certain people via email for free?
I don’t mean ‘gifting it’ because that would cost me 30%. I mean completely free for both parties?
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Go to iTunes Connect and generate some promo codes. There’s a limit of 50 for each release and there are some limitations, for example users can’t add reviews in iTunes.
Update: In 2013, Apple upped the number of promo codes for each version of your app from 50 to 100.