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I have an iOS application which I targeted for Danish users. The UI language is English or Danish, but the news content is Danish — this is the main part of its functionality.
The first day the app was released, the app was downloaded about 80 times, but only 5% was users from the Danish App Store.
For fear of bad ratings, wouldn’t it be reasonable to change the app only to be released in the Danish App Store?
If it’s clear (in the app description) that the app is targeted mainly at speakers of the Danish language, I can’t imagine why people would leave bad ratings because of your concerns above. Then again, people leave bad ratings just because they can, so you might have a point. Danish users probably use the English app store more than the Danish one, out of habit, since proportionately fewer apps are available AND localized for the Danish language.