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Home/ Questions/Q 3787506
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Editorial Team
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Editorial Team
Asked: May 19, 20262026-05-19T11:51:06+00:00 2026-05-19T11:51:06+00:00

I have an iPhone application in the App Store. I submitted 1.1 to the

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I have an iPhone application in the App Store. I submitted 1.1 to the app store a few days ago, and selected to “Hold for Developer Release.” I found out that there is a very serious bug in the approved version. I need to pull this binary.

From what I can tell, Apple doesn’t support this. I have sent them an email, but there’s another bug in the current version that needs to be fixed also, so time is of the essence.

I’ve heard that you can release the update in some random country (where I would have no sales) and then release the next (fixed) update in all countries. If I only release 1.1 in, say, Luxembourg, is the old version (1.0) pulled from the other stores? Are the chart ratings reset? I’m relatively high in the charts, and I don’t want to lose the momentum the app currently has.

Until Apple supports rejecting approved binaries, I’m looking for the quickest alternative.

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  1. Editorial Team
    Editorial Team
    2026-05-19T11:51:07+00:00Added an answer on May 19, 2026 at 11:51 am

    Craig. Let me answer some of your questions. First, if you release an update, regardless of what country it is released in, it will replace the old binary for every country. Thus, if you only select Luxembourg, you are not only releasing the update to all countries, but also removing the app entirely from every app store except Luxembourg.

    Second, it would appear that even Apple has no say over the iTunes Connect website in terms of altering the process for one person. I believe you should be able to reject an approved update, I don’t see why they would want to disallow this. However, since they do not right now, it’s best to forget about it.

    You basically have 2 options. One, you can release this new version to the world, which keeps your standing in the App Store and warn users of the bug and promise them a fix. At that point, you can appeal to the Review Board for an expidited review, which they may not give you. Remember, if you release the update, I would upload another update immediately after.

    You’re not going to avoid your problem but there are things you can do to minimize the impact of your mistake.

    Second, you can remove the App from Sale, accept the new update, and upload a new one for review, and put the app back up for sale again once approved. The problem here is that you will most likely lose your store ranking and the app will be unavailable for about a week. Not what I would do. I would go with the first solution.

    From my experience, customers are ok if you need to issue a fix and they’re fairly understanding. Make sure you tell them exactly what’s going on in the app description AND the “What’s New” section. Make sure they see it. They’ll be ok with a few days of inconvenience in return for your honesty and reassurance that the issue has been fixed in a near-future update.

    Hope this helps.
    Cheers!

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