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I know the advantages of upgrading from sql server 2005 to sql server 2008, but upper management could care less about t-sql debugging, intellisense, the merge statment, etc…, so what are some features in sql server 2008 that upper management might actually find worth while.
I suppose you could try showing them some of Microsoft’s case studies that have some relevance to your company. It might give them some warm fuzzies to see that someone else has done something similar.
http://www.microsoft.com/sqlserver/2008/en/us/case-studies.aspx