I need a custom button like Instragram has in profile tab (the buttons that shows the number of photos and followers) but i don’t know how to start to implement it.
Do i need to subclass UIButton or is there other way easier?

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I think, the easiest approach would be to create a UIButtom with the type
UIButtonTypeCustomand add a subview to it with imageviews and labels as subviews to create the UI. Composition over inheritance.