I need to build an Store app that can be used to install a few apps that I’ve developed. I’m planning to do this using in-app purchasing. i.e. the user can purchase the new apps from my store. Is this possible?
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No. The iOS security sandbox will prohibit installing any additional apps from your app. Only apps purchased from Apple’s iTunes App store can be installed on a customer’s device (except for a developers own devices, and a very limited number of beta test users).
You might be able to sell access to web apps, which a user would have to manually clip as web clippings onto their device (they can’t be auto installed). But Apple may or may not accept an app which sells those web clippings, so you’d might have to figure out a way to sell them from your web site.