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I noticed Spotify loads a ~90kb installer and then downloads the required components afterwards. I wasn’t able to figure out if this is custom build or if they use a free/purchase installer system. What kind of installer does Spotify use then?
Technically the little Spotify installer isn’t an installer — it’s a tiny application that uses system APIs to download and extract the full Spotify download, which includes a proper installer. Once the download is complete, the tiny installer launches the proper installer which takes over the installation process.
Disclaimer: I work for Spotify and wrote the first version of the Mac installer.