I previously asked this question on the Facebook forums but apparently they want us to come here. Even though it’s not a programming question, I thought I’d ask it here.
Anyone any ideas?
Starting on Aug 17th, our app has suddenly experienced a huge spike in Removes/Uninstalls.
According to our numbers, since then, Removes have spiked and then settled at almost twice our daily average. For 2 months prior, we have not had a massive, extended spike like this and we have heard nothing from our users in terms of feedback on any issue that would cause this.
Was there a change in Facebook last week that would have caused this? Perhaps something making removing the app easier or something suddenly increasing the visibility of the app signficantly?
Can you correlate the spike with an increase in usage (apache logs, insights install logs)? Maybe you had a small viral spurt but it wasn’t what your users were expecting?