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I run a small e-commerce site that over the last few years has built up a reasonable search engine status.
I’ve been working on a new site that uses new URL formats and I am worried about how to deal with all the broken links and customer frustration for users finding out dated links through search engines.
Can anyone offer advice on how to mitigate / minimize the damage? The old site was done in ASP.NET the new in ASP.NET MVC
Thanks for any help you can be.
You will need some sort of parallel structure. Ideally, the old site with the old URLs remains fully accessible for some time, but does not get indexed any more.
If that’s not feasible, and since you are saying that the site is small, you could establish a URL mapping old-new and have a 404 handler that attempts to redirect to the new content.