I saw there are apps that have a different price on different iTunes stores (according to location). How do they do that? I didn’t see any place in iTunes Connect that enables that.
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You can’t have different price for different country.
The only thing is when you choose a tier, it is not the same value according to the country currency.
e.g. : tier 1 = $.99 (US) = .79€ (Europe) = 230 Yens (Japan)
If you really want to have different prices, you must have the same app multiple times.
Application 1 and Application 1 bis is exactly the same application, but with a little difference, e.g. language (if you do not localize your app)