I stumbled upon that word in this blog post.
There is similar question in hacker news, but without a definitive answer.
Google doesn’t seem to be much help either.
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Deckware generally refers to “software” that’s actually just a deck of slides showing how something is supposed/planned/intended to work. In other words, like the “no startup pitches” bit, it’s saying “we don’t want to see what you plan to build or are starting building, we want to see what you have built, and is now working.”