I want to create a UIScrollView that scroll’s only horizontally, with text inside that I’m getting from my server, but I want the text to perform some kind of action when clicked, for example, this is how I want it to look: (separated by “|”)

When you click on ex. Facebook, it should perform an action and the Facebook should be bold, like a menu. How can I do such a thing? (I’m not looking for code, if someone can provide a clear explanation that will be great!)
Thanks in advance!
Questionable UI decisions aside (how is the user supposed to know these are tappable?) I’d use buttons instead of labels. You can style a button to be borderless and appear as a label would.