I want to develop an app for my own use only for Windows Phone 7. Can I do it without going through the app store? As in from my PC straight to the phone using USB?
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As of late 2011, you can unlock your phone for $9 in order to install your own applications: http://www.winrumors.com/windows-phone-chevronwp7-unlock-now-available-homebrew-apps-come-alive/