I was interested to know how this site goes about incorporating the dynamic URL even though the page doesn’t refresh. For example as you scroll down the page the url changes as the story changes, I can imagine that it is done using jquery/ajax.
I am wondering how this might effect things like SEO and how Google might interpret this site. Can Google recognize when the URL changes even though the page has not refreshed? Is there a programming method that notifies Google that the URL has changed as it is spidering the page.
Such navigation could be done with history API, using jnavigate plugin, for example.
Navigation links have onClick event handlers that load content using AJAX, and have “href” property defined for loading page not using AJAX. And Google’s spider collects that URLs, and indexes content of related pages. So, its good both for user, and for SEO.