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I was wondering how does Nike website make the change you can see when selecting a color or a sole. At first I thought they were only using images and when the user picked a color you just replaced that part, but when I selected a different sole I noticed it didn’t changed like an image it looked a bit more as if it was being rendered. Does anybody happens to know how this is made? Or where can I get further info about making this effect :)?
It’s hard to know for sure, but my guess would be that they’re using a rendering service similar to that provided by Adobe’s Scene7.
It’s a product that is used to colorize/customize a base product image based on user choices.
If you’re interested in using the service, I’d suggest signing up for their weekly webinar. I attended one a while back and was very impressed with their offering. They showed the Converse site (which had functionality almost identical functionality to the Nike site) as a demo.