Question

I was wondering if you know if Google Analytics can track not just where the visitor was coming from, but also where he/she went afterwards. I have a mailing list setup on my blog and I would like to know if the users from Google went to my subscribe list.

I have outbound code tracking code from Google analytics on my tags, but I’m not sure if it does 100% what I want. I just set it up like 12 hours ago so hopefully GA will update quickly.

Answer 1

Asynchronous Code

<script type="text/javascript">
  function recordOutboundLink(link, category, action) {
    _gat._getTrackerByName()._trackEvent(category, action);
    setTimeout('document.location = "' + link.href + '"', 100);
  }
</script>

Traditional (ga.js) Code
This should be placed after the standard tracking code snippet, to ensure the tracking object is loaded and retrievable.

<script type="text/javascript">
function recordOutboundLink(link, category, action) {
  try {
    var pageTracker=_gat._getTracker("UA-XXXXX-X");
    pageTracker._trackEvent(category, action);
    setTimeout('document.location = "' + link.href + '"', 100)
  }catch(err){}
}
</script>

Next, revise outbound links to call the new function without first following the link.
For example, to log every click on a particular link to http://www.example.com, you would use the _trackEvent() method in the link’s tag:

<a href="http://www.example.com" onClick="recordOutboundLink(this, 'Outbound Links', 'example.com');return false;">

Stolen from:
How do I manually track clicks on outbound links?