Question

I will publish an app that has a free Lite version and a Pro paid version. Of course, the Pro paid version has many additional features.

My question is: In the Lite version should i show the additional features ( inactive, grayed out with a message ‘Pro version’ maybe ) or is better to hide them?

I don’t know which is better for the user, to see how the Pro version looks and only the free features to be working, or just a demo of the app with a separate screen wich enumerates all the cool features he can get by upgrading to Pro.

Answer 1

I would actually show the proversions features and grey it out.

The reason being,

1. the pro features are all visibie to the user when he uses other features of the app.
2. he doesnt need to drill through to see the pro-features of the app.
3. If the user clicks on the greyed out button etc, he might have done it because he is interested in the feature. There is more chance that he might go for the paid version.
4. If the pro features are hidden some where, there is a chance that the user wouldn even notice that .