If you make deployment of your non-metro (old style) application you have basically two options:
- put the shortcut to the main executable file in the start menu
(default and recommended by the guidelines for the Windows Logo) - put the shortcut to the main executable file on the desktop (optional).
There is no start menu in the Windows 8 RTM. How do I create a program’s shortcut for the non-metro applications in the Windows 8?
For non-Store apps, if you specify the Start menu for an icon, it is added to the new Windows 8 Start Page. If you specify an app for the desktop, it will be added to the desktop.