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I’m going to enroll in the Apple Developer Program as an individual developer and most likely will need to tell Apple my actual name in the process (do I really have to?). And what I’m wondering about is:
Will there be a way for me to tell App Store to display my artistic name (an alias) instead of my real name when a customer visits the page of any of my apps?
They just changed their policies… apparently it will show your real name now… 🙁 but hopefully they will grandfather past accounts… Otherwise it will make it unaffordable for small outfits to sell under a company name without incorporating. (and of course by our customers paying ~$1 per app, they have the right to know our legal names so they can track us down and call our mobile numbers and ask stupid questions!)
See below email from apple support received a few days ago:
If you live in the states, set up an individual LLC. It’s pretty cheap ($150 or so) and you can do it online. It will also let you use your company name instead of your full name.